Brief
The objective of this project was to select a random object and design advertisements that would appeal to two different target audiences. This presented a challenge to create effective ads for each audience, highlighting different aspects of the same product.
Challenge
The project presented a challenge in devising advertising approaches that appealed to both tape measure users and non-users, as well as creating novel advertisements that had not been seen before.
Goal
My objective was to develop two distinct advertising strategies that could appeal to different groups of people: "Every Inch Matters" and "Not Just for Measuring". By doing so, I aimed to capture the interest of both tape measure users and non-users, and also create unique and innovative advertisements that haven't been seen before.
Unique Solution
To address the challenge, I devised ads that would capture viewers' attention and encourage them to read on. I injected humor into my designs to convey the fun and lighthearted aspect of the Craftsman brand. For the targeted male audience, I utilized the tagline "Every Inch Matters," while for those who haven't used a tape measure in a long time, like myself, I employed "Not Just for Measuring" to attract their interest.
"Every Inch Matters" Campaign
"Not Just for Measuring" Campaign
